We're recruiting: Content, PR & Social Media Executive

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We're recruiting: Content, PR & Social Media Executive

We’re on the lookout for a content champion. Someone with excellent copywriting and digital skills who can support us in the creation and delivery of engaging PR and social media campaigns for clients in a wide variety of sectors.

We want you to be in-touch with the latest online trends, provide considered creative input and have the judgement to be an outstanding social community manager.

Our clients are demanding, but we expect even more. This role carries the responsibility of quickly becoming an integral part of a small, diverse and award-winning team. It’s not for the faint-hearted, but the rewards are pretty good.

You’ll need to show us how you can tick the majority of things on this list:

  • One year or more experience as a social media or PR executive

  • Experience of the online advertising industry, in particular social media content creation

  • Be a well organised time manager

  • Excellent communicator, capable of building blogger and journalist relationships

  • Excited by new technology

  • Willing to learn

  • Want to work at the cutting edge of social media

  • Enjoy working under pressure, managing multiple tasks and still delivering high quality work to deadlines

  • Prepared to commit to occasional UK and international travel as well as some out-of-hours work

  • Knowledge of appropriate online tools for social media management

  • Skills with photo, image and video manipulation and editing tools, preferably Photoshop and Premiere Pro

Here’s what we’ll want you to do:

  • Contribute enthusiastically to content creation and social media strategies

  • Generate ideas to create content

  • Plan and deliver integrated campaigns with appropriate copy and visual content

  • Copywriting for press releases and other online and offline communication

  • Create press lists and develop blogger and journalist relationships

  • Project manage content development and creation

  • Provide specialist knowledge of all social media channels and how they fit within the overall marketing mix

  • Monitor social channels and respond on behalf of clients

  • Manage and collate the analysis of social and digital data

  • Monitor and report engagement, online traffic and links as a result of content and social activity

  • Participate in appropriate networking events

  • Assisting with new business pitches, including research and compiling presentations

  • Support colleagues with day-to-day reporting

  • Keeping up-to-date with changes in social media and PR, providing colleagues and clients with news and opinions on emerging trends

  • Participate in creation of hot beverages

To apply, send a CV and covering letter to pr@clivereeves.com

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Clive's Blog: Are we there yet?

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Clive's Blog: Are we there yet?

Today is a joy for some as the school holidays begin, but it’s a weekend of mixed blessings for teachers, parents and anyone wanting to use airports or motorways. On one hand you get to hand the little darlings back to their doting parents, but it’s also the day that holiday prices lurch, while aircraft and cars are filled with over-excited children.

We have no advice for dealing with any of this, but I notice from the calendar that none of the team are taking any more time off until August. There’s no parenting going on in the CRPR office, but there is a great deal of education as we help schools deal with the media, and get the good stories heard.

What you don’t see is the work we do with other educational establishments and businesses who are facing a crisis. You don’t see that work because we strive to gain exposure for strategic messaging that plays down any sensationalism. Stories that are delivered with a quiet word, not with a megaphone. We work with journalists to develop stories that tell the truth, without giving the audience undue cause for concern and we work to create communications for stakeholders that explain just what is going on.

Crisis management is all about clear thinking and pragmatic planning that will minimise damage to hard won reputations. We aim to add light, not heat and we’d love to tell you about how we do it, but that’s the other aspect of crisis - confidentiality, so we can’t. We can promise you that if you come to us with a crisis, we’ll show you exactly how it’s done.

Luckily, having a child in the car who is too hot, too cold or wanting the loo five minutes after you’ve set off does not constitute a crisis, so please don’t call us for that one.

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Clive's Goat: No Princess, but we carry on regardless

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Clive's Goat: No Princess, but we carry on regardless

I miss the Princess Margaret, not the apparently fabulous and boozy royal, but the hovercraft that used to cross the English channel. In the 1990s it was my way of escape from the hustle and bustle of my first business, and because analogue phone signals didn’t reach further than the shore line, you knew that once the craft had lifted and turned in a plume of spray that you needed to speak to no one, unless you stopped at a French phone box.. Then there was the exhilaration of knowing that the whole of Europe was spread out in front of you, only limited by your ability to pay for petrol. These days there’s none of the drama of the Princesses (Princess Anne was the other craft)or the exciting, but nausea-inducing catamaran.

It’s probably those experiences that subconsciously prompted me to develop my business across the channel, which I’ve done since I launched as Clive Reeves PR in 2009.

These days it’s the bit of motorway heading north towards Dunkirk, where you used to be able to unleash the car before speed cameras that brings the hope and excitement.

The project for Goodyear in 2012 had us, along with Popbang artist Ian Cook and seemingly a support crew of thousands embark on a European tour to mark the introduction of some new legislation. We visited EU parliaments in Brussels and Strasbourg and Goodyear Dunlop factories and tyre dealers across France, Switzerland, Italy, Slovenia, Austria, Germany, Luxembourg and Belgium in three days. We were shortlisted for a national PR award for our efforts and we had a brilliant time. Like many things where you have a brilliant time at work, you don’t actually make much money from it. Last year we began another project across Europe, where our export efforts have been a little more profitable and we’ve been able to share the love locally, subcontracting some complex action video work and photography to our long-standing suppliers in Birmingham and Walsall. We were shortlisted for two export awards for that work too, including the Business Desk Business Masters Awards and Birmingham Chamber of Commerce Business Awards.  

When I say profitable, we’re not talking millions, but it’s enough to pay salaries, keep the rent paid at our posh end of the street, put a very occasional smile on the face of a car dealer as well as paying for a few lovely lunches.

Just when we were making money from export, things are set to change, as are many things in Britain. I’m not going to be frequenting any car showrooms for a while, but having considered how we’re going to react to change, I have reached the conclusion that we’re going to carry on regardless. Our planned new business push in Europe will still happen in September, and despite the increasing inefficiencies and disruption at Eurotunnel, we will block-buy more channel crossing tickets and it will be business as usual. If the fun goes out of what you’re doing, then what’s the point in running your own business? We’ll be taking exactly the same attitude in the UK as the team strengthens and new clients come on board.

Photo taken by David J Morgan

Photo taken by David J Morgan

For the younger ones of you who never experienced that seat-of-your-pants way of crossing to France, here’s some history: Hovercraft were invented by Sir Christopher Cockerell, and heralded in the 1960s along with Concorde as the brave new face of travel. I have a particular affinity as a creation of the 60s.  The two princesses were the fastest commercial passenger-carrying vessels in operation. Capable of 60 knots, they could cross the Channel in 30 minutes, about an hour quicker than most ferries, but their competitive edge was dramatically undermined by the tunnel.

The crafts' limited capacity of 52 cars and the noisy, spartan and cramped passenger compartments also compared unfavourably to the facilities on conventional ferries.

I’ve found some quotes reported by the Telegraph in September 2000. Tony Joseph, from Ealing, west London, said after returning from a motoring holiday in France: "It rattled so much I couldn't get my beer to my lips. I couldn't work out whether I was feeling seasick or airsick."

For those who "flew" hovercraft, though, fonder memories linger. John Jardine, who piloted the craft for a decade, said: "A hovercraft is an arresting sight, coming across the sea with a shower of spray surrounding it like a halo. It was a thrill, but some days your heart was in your mouth when the weather was bad."

And that’s a bit like running this business - it’s a thrill, but some days your heart is in your mouth, but you know, we will channel our inner Britishness and genuinely carry on regardless. I might even start charging in Guineas. There may be a few less lovely lunches, but as Churchill said, ‘KBO’. That’s the former Prime Minister, not the insurance dog. Oh yes.

 

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A record-breaking 88,000 celebrated Eid in Small Heath Park

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A record-breaking 88,000 celebrated Eid in Small Heath Park

Yesterday we had the pleasure of working with our friends at Green Lane Masjid on Europe's largest Eid celebration and we are proud that it was held in Brum! We welcomed a record breaking 88,000 people to Small Heath Park for a day of celebrating with friends and family.

Celebrations appeared in The Guardian, The Independent, Daily Mail, The Sun, Birmingham Mail, International Business Times, The Times and The Sunday Times and were on BBC News, ITV, BBC WM 95.6FM and Free Radio just to name a few...

It was such an memorable experience to celebrate our first Eid with 88,000 of our nearest and dearest! ‪#‎EidMabarak‬ ‪#‎CelebrateEid ‬‪#‎TeamCRPR‬

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Clive's Goat: The EU - the ridiculous debate draws to a close

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Clive's Goat: The EU - the ridiculous debate draws to a close

Here we are with my last opportunity for a Fluffless before the nation decides on its position on the EU. And it’s the final extended deadline for people to register to vote.

I’m very pro-Europe, in the past twelve months our team has worked in five different countries outside the UK and our films, press information and graphics have been translated into fourteen languages. We’ve gone about our business in English, in person and on the phone and we’ve been paid in Euro. Apart from the hotel and fuel and subsistence costs while we’re away, all of that money comes into Birmingham, where we spend it on employing a brilliant team. And nice restaurants. Our colleagues in Europe are a nice bunch and I’ve not heard a single one of them say that it would be a good idea if Britain left the party. We are very happy to be international, and it’s very easy for a small business like us to export. We just do the work, and send them the bill.

Many of the business people I’ve spoken to are in favour of remaining too. Those not involved in business or in Europe apart from their holidays have generally said they’re  undecided. I’ve tried to do a bit of an explainer from my perspective, which answered some of their questions and hopefully got some of them off the fence.

Whilst the official campaigns have been making their extremely far-fetched claims and counterclaims, one of Birmingham’s favourite imports from Transylvania has been taking part in another campaign to persuade us that Europe loves us with #HugaBrit - I think that all of the team have appreciated that.www.pleasedontgouk.com

Luckily I’ve had the opportunity to hear some sensible arguments from both camps, formally and over a beverage. Gisela Stuart MP, chair of the Vote Leave campaign came to Opus at Cornwall Street to be on their debate panel and the impression I got from her afterwards was that she thought the EU didn’t have a very bright future, but there wasn’t any need to be having the debate or referendum right now, but since we were being forced to have it, we might as well get out before it falls apart. She was very convincing and had some very pragmatic arguments, with none of the headline grabbing scaremongering stuff we’ve been reading from other pro-Brexit campaigners, and very generously she accepted the point of view from this small Birmingham exporter. I didn’t convince her to change her mind.

On the other side of the argument, the Prime Minister, who I’d previously labelled as rude, when he failed to say thank you when I held a door open for him a few years ago (The Dutch PM had managed to thank me, so why couldn’t Mr Cameron?), chatted to an invited audience in Birmingham just yesterday. You can see the highlights on the Birmingham Mail website here.

He was eloquent, convincing, pragmatic and I thought, eminently sensible in putting the case for remaining. He answered questions from the audience on many aspects of the UK's prospects in or out. I didn’t think the one question I wanted an answer to would go down tremendously well, so I didn’t ask it, but I do really want to know: “What the hell were you thinking when you decided that a referendum on the EU was a good idea?”

I didn’t think I’d ever use a comment that I agreed with from any PM in one of my rants, but this one I do. Mr Cameron said: “I think you should vote remain. Whatever you decide - remember to vote on June 23.”

Please don’t let Britain go in the wrong direction because people couldn’t be bothered to vote.

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Clive's blog: Friday 20th May, with an additional Monday supplement.

Here are some of the interesting things that I’ve done in the last week:

Talked to some of the region’s leading artists about a project lighting up the outside of Selfridges.

Chatted to an engineer about adjusting the gun turret flaps on the roof of a new Jaguar F Pace.

Listened to a mad American taking great delight with her new Chewbacca mask. No, not Bradley.

Watched a troupe of Brazilian dancers flounce around the streets with a drum band for the opening of a new restaurant.

Driven to work a couple of times with the roof down.

Spoken to Graham Norton the morning after a big Eurovision party in Stockholm.

Provided Mom’s old typewriter as a photo prop for an exciting Birmingham Press Club story.

Giggled at a Swedish chocolate bar called Plopp.

Tutted at the price of return flights from Dusseldorf next week.

Plus, the team have also given the website a jolly good overhaul too. Which is why they want me to blog.

Pic: Birmingham Mail

Pic: Birmingham Mail

Plopp bar - bit like a Caramel

Plopp bar - bit like a Caramel

French Eurovision 2016 entry Amir 

French Eurovision 2016 entry Amir 

Now, which is the best of those that I should be blogging about? Should middle-aged men be blogging at all? People get a good chance at exposure to my opinion either by reading Clive’s Goat in our Fluffless newsletter, or being within earshot in the pub.

I’m going to go for privacy. It’s the week when super injunctions are being talked about, when everyone knows who ‘the couple in question’ are. A newspaper editor was being interviewed about it on the Today programme this morning and I’m sure I wasn’t the only person willing him to slip up and reveal the name that everyone knows. But hopes of him furnishing us with the details were as delicate as a candle in the wind.

When I asked Graham Norton for a selfie outside the Business Lounge at Arlanda, it was clear that he was up for a flight that was far earlier than he would have wanted. And that somewhere in Stockholm, the Eurovision party was probably still going on. It might not have been the best time for him to be accosted by a fan, but as the professional that he is, he smiled for my camera, said thank you when I told him that I was ‘loving your work’ and quickly moved on. I chose to only share the resulting photo amongst my Facebook friends, rather than in the wider domain of Twitter, where it could have attracted some adverse comments about celebs being pictured before make up. At the same airport, friends spotted our two British Eurovision boys. Apparently they were looking grey and lost. Their flight must’ve been too early too.

Pic: Metro

Pic: Metro

The point is that quite rightly, we did not share pictures of people the morning after, choosing to just speak about it instead. On the whole the media is respectful of people’s privacy and individuals using social media should be respectful of other people’s privacy too, whether they’re celebrities or not. I cannot confirm or deny the existence online of a video that might show me dancing in a tent to trashy Europop, whilst the tiniest bit the worse for wear. But I can confirm that I was consulted before it went online, being persuaded with the argument that ‘it looks like you’re having a lovely time’.

On very rare occasions something appears in a social media feed that we’re looking after that wouldn’t meet anyone’s guidelines for truth, honesty or even sanity. If it’s a valid opinion, however misguided and doesn’t contain any profanities we will usually let it stand with no reaction. Only if it’s offensive would we block or report it, and I reckon the number of interventions we’ve had to make in the past twelve months is at an all time low. It looks like the great British public are behaving well, which is nice. So, please carry on as you are.

And of course, don’t go online and be a ******** (that word was edited, in line with the previous paragraph. Shame, I thought I might get away with ********). It’s only you you’re making look stupid and no one will love you for it. Not even your mom.

Clive

STOP PRESS: (Do you remember when there used to be a little stop press column on the back of the newspaper?)

I dashed off to the Opus at Cornwall Street debate on the EU on Friday evening, before I had the opportunity to finish writing this, which gives me so much more to report. I can see the arguments on both sides of in and out, and I think that a lot of the damage has already been done just by calling the referendum. But that can’t be undone now. As well as listening to the debate, which you can listen back to below, I had the opportunity to chat with the panelists. Probably the most prominent, for the ‘Out’ campaign was Gisela Stuart MP, who put up some compelling arguments during the debate, and afterwards went on to describe how she feels that the EU’s future is probably time limited anyway. Following on from the privacy comments I made earlier, I won’t disclose the more fascinating parts of the conversation, which, if I weren’t representing clients in every European country might have convinced me that now is the time to leave. But I have an office in Brussels and no intention of doing anything now that will upset the apple cart.

OPUS EU Debate, Friday 20th May

OPUS EU Debate, Friday 20th May

Another great suggestion of mine, expressed to a very eminent professor of politics, was that in place of the planned Queen’s Speech, Her Majesty should have sent everyone home for twelve months, to have a jolly good think about what it is important. No more new laws for a year. Re-conviene next spring with some really good ideas that have had some proper thought, instead of the incessant flow of tinker, announce then U-turn. I could just imagine her saying: “Don’t call me, I’ll call you. If there’s a problem.” That idea didn’t seem to excite any of the political experts. It seemed to work for Belgium. Never mind eh, I tried.

Trinity Mirror’s editor in the Midlands, Marc Reeves - no relation - did a magnificent job of chairing the debate and took soundings of opinion at the start and at the end, also asking people to indicate if anything they’d heard had changed the way they were going to vote. There were very few, who had changed their mind, but one notable reaction was from Australian-born panelist Fiona Allen. She chairs the Hippodrome Theatre and said that one of the big attractions of travelling across the world to take a job in Great Britain is that it is part of Europe. Concluding the discussion she said that she’d began the evening being 80 per cent convinced that Britain should stay in. At the end, she was one hundred per cent convinced.

So a busy week concluded with some pretty grown up conversations, where we were able to speak to some people whose opinions matter and share our ideas. Big thanks to Ann Tonks and Irene Allen at Opus at Cornwall Street for hosting. The next of their ‘in conversations’ series in July is about bees. That one’s chaired by the BBC’s Dr David Gregory-Kumar of BBC Midlands Today and Farming Today fame. I’m looking forward to it. And I’m sure that the Opus kitchen won’t be able to resist doing something clever with honey for dinner afterwards.

I suggested installing a hive in the corner of the restaurant to focus everyone’s attention, but I’m fairly confident that idea fell on deaf ears, just like pausing parliament.

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Clive's Goat: Carpe your own diem - or miss out

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Clive's Goat: Carpe your own diem - or miss out

I’m fairly confident that the brilliant Councillor Ray Hassall, Lord Mayor of Birmingham didn’t begin that day two weeks ago thinking ‘Today I’m going to give that PR bloke something that he’s always wanted’. And yet, he did. Just because I asked and it was as simple as saying; “Your Worship, could I have a ride in your car please?”

I got a ride in LOM 1, Birmingham’s Mayoral Jaguar, along with a selfie with His Worship to prove it. On the same day, which was a mad dash topping out of four buildings with Colmore Tang Construction, I got selfies with two other mayors and even got to wear the official chains of the Mayor of Worcester. I don’t have mayoral or even political ambition, but for me it was a good bit of grown up fun.

This got me to thinking - which is a feat in itself - that as a confident communications professional I am happy to ask for what I want and even happier to ask for what clients want. But how many people wouldn’t? Please, people, if you want something which is perfectly reasonable or easily done, ask for it. Don’t rely on telepathy and just expect someone to know. On what will now be known as ‘Mayor day’, when I asked for selfies with their worships they genuinely seemed to be pleased to smile for the camera. I suppose if you’re a Hollywood A lister being continually asked, it might be very wearing after the fiftieth time.

I sometimes explain the benefit of being represented by a PR consultancy as the difference between the credibility of shouting ‘Look at me, I’m brilliant’, and someone else talking about you saying; ‘have you seen them? They’re brilliant’. And that’s one very good way of eliminating shyness as a reason why you shouldn’t get noticed. Unless of course, you’re a bit on the irritating side, in which case us saying it, or saying it yourself doesn’t make any difference.

Luckily we don’t have irritating clients, because everyone has been subjected to the loveliness test, which contains a section specifically designed to root out people who basically, well, irritate. Everyone knows someone, don’t they? Well, you can be confident that we don’t represent them.

I always recommend that people to directly ask us for what they want. Once we’ve stopped giggling we’ll have a think about how we can make it happen. We did actually have a suggestion for the potential client who wanted to see himself on the front page of The Sun. It’s a shame he didn’t go for it, because I don’t think that it would have necessarily meant a custodial sentence. But we’ll never know.


If you want to ride in the Mayor’s car, ask the Mayor. If you want to dance on the bar, ask the bar keeper. Maybe that’s a bad example, because by the time you’ve decided that’s what you want to do, you’re probably already teetering on a bar stool. But you get the point. Seize the day, seize the moment and even if it’s ridiculous and you are told no, it’s only a little bit embarrassing and at least you’ll have a story to tell.

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