Selfridges has appointed Clive Reeves Public Relations (CRPR) to support its Birmingham store following a competitive four-agency pitch.

CRPR will help the store to reinforce its presence in the region by working closely with businesses, arts organisations and universities to put on a programme of high-profile engagement activity.

Serena Tutt, regional marketing manager for Selfridges, said: “We were impressed with the level of research CRPR put into its pitch, demonstrating they understand our target audiences and how to help us reach them. The enthusiasm of the team was infectious and they showed a real passion for our brand and Birmingham as a city.”

The account will be led by CRPR’s principal consultant David Kuczora, supported by Lois Wilson. Joining the CRPR team as a consultant to the account is Tom Cullen, an experienced lifestyle journalist who has previously worked for ShortList Media and FHM.

Kuczora said: “Selfridges is synonymous with Birmingham’s transformation into a world-class destination to live, work and do business in. The city is steeped in culture and has thriving arts, culinary and fashion scenes. We will work closely with Selfridges to make sure they are at the vanguard of innovation, wherever that lies here in Birmingham.

“The ethos of Selfridges has always been to offer an extraordinary experience that nowhere else can match. The store has plans to invest heavily during 2014 to reinforce its unique proposition and remain Birmingham’s ultimate premier shopping destination.”

Comment