A bottle of one of the world’s most expensive gin has arrived at Selfridges Birmingham in time for Christmas.
The £2,000 bottle of Watenshi - ‘The Japanese Angel’ gin, is one of just 36 bottles that are produced each year in the world, and one of a handful available in the UK.
The price tag means it would cost £71 a shot.
The bottle, which can be found in the Foodhall from this week (November 17th), will be on display to festive shoppers and gin fans until Christmas eve.
The super-luxury, limited edition Angel Share spirit 70cl bottle is the result of a combination of distillation, innovation, craftsmanship and design.
The world-famous Cambridge Distillery creates the spirit drop by drop with a unique distillation technique. Using air pressure less than half that found at the summit of Everest and a temperature colder than the South Pole, they retain the finest one per cent of each distillation which would otherwise evaporate away into the atmosphere - hence the name ‘Angel Share’.
Watenshi is essentially the best one per cent of The Cambridge Distillery’s Japanese Gin, which itself was crowned Gin of the Year 2015 by the China & Hong Kong Wine and Spirits Awards.
The painstaking process means that only 36 bottles can be produced each year, of which only six will be released to any one country.
To create the bottle for Watenshi, The Cambridge Distillery collaborated with Swiss designers Loris & Livia and jeweller Antoine Sandoz, whose previous clients include Tom Ford, Chanel and De Beers.
Each bottle is hand blown in Cambridgeshire, the stoppers turned in Switzerland, and the silver features which adorn each bottle were designed, cast, polished, engraved and plated in London. The final touch comes from hand-brushed Japanese characters painted by a Master Calligrapher.
Guy Hodcroft, Selfridges Wine and Spirits buyer said: "After years of distilling gins to suit individual's palates, it became obvious that for many people gin is more than just a crisp, refreshing drink with tonic water. The vast majority of our clients drink their ginsneat, or over ice, and that requires something beyond a hit of juniper and zing of citrus."
With Watenshi we have been able to explore the upper limits of what the gin category is capable of. We sought to make a gin of unparalleled intensity and complexity, with a finish which goes on and on. It's a superb expression of refined elegance which have previously been the preserve of the finest single malts and significantly aged cognacs."
The Watenshi gin is part of this year’s Destination Christmas Journey to the Stars theme at Selfridges Birmingham, which also includes a host of the biggest and boldest array of exclusive products, services and in-store entertainment, alongside a spectacular window display which spans over two floors and captures the magic of the season.
Other exclusive products on offer to shoppers include the Möet & Chandon Champagne photo booth which has been created in store in time for Christmas. The booth, situated on Level 4 at the Birmingham store allows you and your friends to create personalised labels for Mini Möet champagne bottles. Jump into the booth, pose for the perfect picture, and wait five minutes until the picture prints and a Möet team member affixes it to the mini Möet bottles.
Photos can either be taken in the Möet & Chandon photobooth, or customers can upload their favourite photos from their smartphone to the photobooth.
Personalised Mini Möet bottles are priced at £16.99 for Möet Imperial and £18.99 for Möet Rose Imperial (per unit). Over 18’s only.
For the whiskey lover in your life, the perfect gift is a bottle of Famous Grouse for £27.99, available in the wine shop on Level 1.
Adam Hockney, general manager of Selfridges Birmingham, said: “We are thrilled to have The Watenshi in store and we are sure it is going to create a buzz, especially for the gin lovers amongst us. For it to be one of just six available in the country is also a huge honour for us. Earlier in the year our store hosted the exclusive Cinderella shoe by Jimmy Choo which was an instant hit, and so I’m sure this product will also have the same draw.”
For more information visit www.selfridges.co.uk
PR by Clive Reeves PR Birmingham