Up and coming LA based menswear brand AMIRI - whose designs have been worn by the likes of Justin Bieber  - has exclusively launched in Selfridges Birmingham this month (November).

Combining LA cool with the precision and detail of a luxury fashion house, AMIRI’s collection includes ripped jeans and worn leather to create a look that captures the undeniable spirit and rebellion of Southern California’s iconic skate scene.  

The fashion brand, which was founded by top designer Michael Amiri in 2013, uses the very best materials before imaginatively distressing each piece to cleverly create classic pieces with a modern twist. The brand’s latest collection is exclusively available to shop now at the iconic Birmingham department store.

Adam Hockley, general manager of Selfridges Birmingham, said: “We’re always on the lookout for designers whose clothes push fashion boundaries whilst remaining stylish and Amiri fits this perfectly. With its white jeans and bomber jackets, the new collection is completely on trend for 2016 and so we know it will be a huge hit with our shoppers.”  

Amiri is located on Level 2 Menswear.

For more details, visit www.selfridges.com.

PR by Clive Reeves PR Birmingham

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