Selfridges Birmingham has brought some cheer and joy to the Birmingham Children’s Hospital this Christmas by creating a festive display in the hospital entrance.

Team members from the iconic store took along boxes of magic and sparkle to brighten up the hospital for visitors, patients and staff.

This has been the second time a dedicated team from Selfridges have descended on the hospital to work alongside them to design the custom festive installation in the conservatory.

The room was given a Frozen theme, with the Selfridges team making their very own Olaf the snowman to complement the popular Disney theme.

Adam Hockney, general manager of Selfridges Birmingham, said: “It truly is the season of thanks and giving and it is such an honour to bring a little bit of Selfridges Christmas spirit to the Birmingham Children’s Hospital. We all understand how difficult it must be for the patients and families who are in hospital during the festive  season, so if we are able to bring a smile to one of their faces, then it most certainly is a rewarding job well done.”

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PR by Clive Reeves PR Birmingham