Birmingham developer Court Collaboration has adopted coming-of-age virtual reality technology to aid it in the selling of new properties.

Starting with its £16 million redevelopment of The Franklin, the former Cadbury HQ in Bournville, the company is using a Samsung VR headset to help future homeowners immerse themselves in a virtual model of the building, enabling them to look around as if they were in a finished room complete with decoration and furniture.

Anthony McCourt, CEO of Court Collaboration, said: “Putting on the virtual reality headset immediately takes you into the space that you’re working on, and it gives you a realistic sense of scale. You can look around as if you are in the room, giving you an appreciation of the layout, the height and the overall size, providing detail that goes far beyond 2D drawings and written dimensions.”

Court Collaboration has teamed up with Lichfield-based CGI specialists Whitecrow Studios to create the virtual reality content. Lisa Pedley, director at Whitecrow Studios, said: “We have been able to provide Court Collaboration with an extra level of interactivity with The Franklin, allowing it to see the finished product, in immersive high quality, in place of what is currently a construction site.”

To find out more about Court Collaboration and its projects, visit For more information about Whitecrow Studios, visit