The iconic blue and silver Selfridges building in Birmingham has always been a winner with proud Brummies, but now it has been made official.

The unique Bullring building has this month (August) been voted one of the top 21 landmarks of the 21st century in the UK.

Run by British Airways’ in-flight magazine High Life, and in association with The Independent, the building which was inspired by a Paco Rabanne dress was voted to be one of the country’s go-to destinations.

Selfridges Birmingham is rated alongside a number of other prestigious buildings and landmarks, including Edinburgh Castle, The Eden Project, The Angel of the North, London Eye, Tate Modern in London, and Coventry Cathedral.

The landmarks were voted by for readers, and the list of nominees was then put to a panel of experts including architects, historians, commentators and journalists from across Britain to determine the final 21 landmarks.

The final chosen landmarks have been published in the August issue of High Life as part of a wider feature, and also in The Independent.

General manager of Selfridges Birmingham, Adam Hockney, said: “We are so honoured and proud to have been chosen as one of Britain’s top landmarks. This unique building really does light-up the Birmingham skyline and visitors to our city make a beeline towards it for its iconic design. We want to thank everyone for voting for us and would like to invite everyone to our wonderful city and to come and see us.”

PR by Clive Reeves Public Relations, Birmingham.

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