Birmingham’s largest independent conference centre, Conference Aston, has adopted 3D technology to give future visitors a comprehensive look inside its public and meeting spaces.

The ‘3D Room Search’, which has been created by Ireland-based Virtua3D, allows event organisers to input their room requirements and to be taken on a virtual tour of suitable spaces, showing layout configurations, dimensions and photographs, before submitting their enquiries directly from the tool. The first version of the system to be fully mobile-responsive and take organisers from search through to enquiry, users can browse the venue on their smartphones and tablets, as well as on their computers.

In addition, Conference Aston has also introduced Google Business View to the venue, based on Google’s Street View, giving users an immersive virtual-reality look inside its conference and meeting spaces. Users can take a 360 degree virtual tour of a number of key conference and meeting rooms, as well as Aston University’s main campus building and sports centre, allowing event organisers and prospective visitors to familiarise themselves with the space ahead of their visit.

Paul Bunce, marketing manager at Conference Aston, said: “We are always looking for innovative new ways that we can showcase the range of facilities that we have to offer at Conference Aston and across the wider university campus. Over the last four years we have invested over £5 million in redeveloping our conferencing and banqueting facilities, and these tools give users a quick and easy way see the space that we have available. Our 3D room search really helps us develop our customer’s journey from landing on our website, through to sending us an enquiry which details which rooms and layouts they are interested in, and we have already taken our first booking from the tool.”

To see inside Conference Aston, visit: and

To find out more about the venue, visit

PR by Clive Reeves PR in Birmingham