A cult LA beauty brand, whose contour kit is a budget-friendly favourite of Kim Kardashian’s, has now launched at Selfridges Birmingham.

NYX Cosmetics, a high-quality makeup brand that offers professional products at affordable prices, is now retailing some of its most-loved products at the iconic Birmingham store, including its ‘Highlight & Contour Palette’, a kit (£18) which Kim Kardashian recently included on her official website as one of her favourite contouring products on a budget.   

As well as the sculpting palette, NYX is also retailing a range of classic, seasonal and on-trend makeup products including a ‘HD Studio Finishing Powder’ (£8) which keeps foundation in place whilst leaving skin looking radiant and luminous, to the firm favourite ‘Soft Matte Lip Cream’ (£5.50), a durable and moisturising lip cream that goes on silky-smooth but has an on-trend matte finish.

With an aim to create exceptional products with rich pigments but at affordable prices, NYX Cosmetics is now one of the most popular makeup brands in the US and boasts an impressive 5 million Instagram followers. Set up in 1999, the sought-after beauty brand was founded by Toni Ko after noticing a big gap in the beauty market between high-end and low-end products.

Adam Hockley, general manager of Selfridges Birmingham, said: “For a long time, NYX Cosmetics was only available in the US so we are thrilled that the popular brand has decided to make the move to the UK. As a firm favourite amongst beauty junkies such as Millie Mackintosh and Stephanie Pratt, we know it’s going to be a huge hit in the Beauty Hall.”  

The top NYX Cosmetics available to buy at Selfridges Birmingham, are:

NYX Soft Matte Lip Cream (£5.50)  

Neither lipstick nor lip gloss, this matte lip cream from NYX Cosmetics is a new kind of lip colour that goes on silky-smooth and sets to a matte finish. It is surprisingly durable and moisturising unlike some other matte lipstick formulas.

NYX Highlight & Contour Pro Palette (£18)

This refillable highlighting and contouring palette from NYX Cosmetics allows you to accent and emphasise your favourite features with ease. Each set includes eight customisable shades, which can be easily replaced one by one as they get used up.

NYX Jumbo Eye Pencil (£5)

This luminous eyeliner from NYX Cosmetics also doubles as an eyeshadow - a nifty handbag essential. Made with a blend of mineral oil and powder, it glides on effortlessly for a high-impact look.

NYX Makeup Setting Spray (£7)

Demand that your freshly made-up looks lasts for as long as you need it to, with the makeup setting spray from NYX Cosmetics. Lightweight and comfortable, the spray works hard to make sure you stay looking good all day long.

NYX HD Studio Finishing Powder (£8)

Made from 100% pure mineral silica, this finishing powder from NYX Cosmetics is perfect for setting your foundation or for simply wearing on its own to create a natural glow. The luminous white powder goes on neutral, and works on all skin tones to leave your skin looking radiant and luminous.

NYX Cosmetics is located on Level 3 Beauty Hall.

For more details, visit www.selfridges.com.

PR by Clive Reeves PR Birmingham