Telecommunications company Armstrong Bell has provided a new, serviced phone and internet system to a Midlands hotel, providing it with a host of cost-saving and feature benefits designed to improve guest satisfaction and customer service.

The Southcrest Manor Hotel in Redditch, Worcestershire, has had its broadband and analogue equipment replaced with a fibre connection and a new NEC telephone system on SIP trunks, increasing its internet speed by eight times, removing its limiting data usage cap, and reducing the number of expensive BT lines coming into the building. The hotel has also seen Armstrong Bell install eight new wifi hotspots which are integrated with the venue’s website. Should a guest wish to use the hotel’s free wifi service, they connect to the network and fill out a short data capture form, securely connecting them to the network.

Chris Osborne, General Manager at Southcrest Manor Hotel, said: “People rarely use hotel phones anymore as they are too expensive and have been outdated by mobiles. We wanted to replace our old system with a modern solution that would let us  make use of an unlimited call package, as we have plans to provide our guests with free local, national and mobile calls should they wish to use them. There aren’t many hotels that provide guests with free calls, and the package that Armstrong Bell has supplied allows us to do that.”

The new system also allows for extensions to be twinned with mobile numbers, providing the hotel’s night staff with an increased level of flexibility: “Our bar isn’t always manned late into the evening, so we’ve added an intercom to the bar that a guest can push should they require late-night service. When this button is pressed, the night shift leader’s telephone extension is dialled and goes straight to their mobile, allowing them to move around the site and to react quickly when customers need service. From enquiry to installation, Armstrong Bell surpassed all of the other suppliers that I spoke to in the way that it knew the system and understood how to provide the best solution for the hotel’s problem,” he added.

William Copley, Managing Director at Armstrong Bell, said: “We are delighted to have worked closely with Southcrest Manor Hotel to identify a solution that resolves the many issues that its previous system encountered. By replacing the ISDN lines into the building with fibre internet connections, the hotel is looking at savings in the region of 40% on call costs and line rental alone. We were also able to integrate the hotel’s existing handsets into the system, protecting the client’s previous investment and reducing the overall cost.”

PR by Clive Reeves PR, Birmingham