The world’s first 3D printer for sweets, which was designed and engineered in Birmingham, is checking-in to the Park Regis Hotel this week (Tuesday 25th October) for the launch of the city’s first 4DX cinema experience.
Katjes Magic Candy Factory is previewing its unique 3D printing experience and vegan offering ahead of its UK launch at the unveiling of Cineworld’s new 4DX cinema screen on Broad Street.
VIP guests at the exclusive screening of Marvel’s Doctor Strange will be treated to delicious gummy sweets in the shape of the film’s logo, as well as the face of leading actor Benedict Cumberbatch. The movie’s afterparty, which is taking place at the neighbouring Park Regis hotel, will see Magic Candy Factory making treats on demand for VIPs, as well as fleur-de-lis cupcake toppers in the style of the hotel’s logo.
The award-winning sweet sensation, which has already made candy for celebrities including Elijah Wood and Tom Hiddleston, plans to launch across the UK, including a Birmingham retail experience before Christmas.
Melissa Snover, entrepreneur and managing director at Katjes Fassin UK Ltd, said: “We’re pairing innovation in cinema screens with cutting edge innovation in sweet production and experience. The VIP guests are sure to be enthralled and delighted with our unique magic and we can’t wait to have the whole UK under our spell very soon.”
Robin Ford, general manager at Park Regis Birmingham, added: “What better way to give our guests a truly unique experience than by creating completely customised sweets for them. We can’t wait to join Magic Candy Factory for the launch of Cineworld’s new 4DX screen and to also have them making personalised treats at the hotel.
“This is a truly one-of-a-kind experience and we’re excited to be working with a Birmingham-based company that is innovating and bringing exciting products to the market. The evening will be a trio of firsts; the world’s first candy 3D printer at Europe’s first Park Regis for the launch of the city’s first 4DX cinema screen.”
PR by Clive Reeves PR Birmingham