Two highly talented city-based artists whose unique style is instantly recognisable in Digbeth and have had their artwork featured on The Culture Show, will be hitting the streets of Birmingham next week (Tuesday, 16th February) as part of a project with The Body Shop to mark their 40th anniversary celebrations.
Newso & Gent’s work, which will be at a site on Floodgate Street, will be their creative expression of The Body Shop’s new brand commitment Enrich Not Exploit, which embraces the bold ethical principles from which The Body Shop was built, and aims to protect and nurture the environment and people across every part of its business.
Jeremy Schwartz, Chairman and CEO, The Body Shop, said: “The Body Shop courageously pioneered new ways of thinking, acting and speaking out as a company. Our groundbreaking campaigns were ahead of their time and have changed laws. Today for all of us, the greatest challenges lie ahead and The Body Shop’s 40th anniversary is the perfect time to reassert our aim for leadership in ethical business. For us, being truly sustainable means shaping our business to work in line with the planet’s natural systems so they can replenish and restore themselves. With our Commitment we’re challenging ourselves to go further than we’ve ever gone before to make a real, sustainable and positive difference. We have set ourselves a significant goal to be the world’s most ethical and truly sustainable global business.”
The Body Shop enlisted the help of the artists to help bring the Commitment to life.
The graffiti artist’s work will also see the launch of a special schools project, which is open to Year 7’s to 11.
Budding artists will be able to demonstrate their own creative expressions of Enrich Not Exploit in a competition which could win £1000 prize money for their school to spend on anything that will enrich the lives of its pupils, and a London weekend break for them and their family.
Sam Thomson, Director of Brand & Corporate Responsibility Director for The Body Shop urged teachers, pupils and schools to get involved.
“With the launch of the schools project we want as many youngsters to get involved as possible too. 2016 is the 40th anniversary of The Body Shop, and as part of our celebrations we want to showcase the power of art and creativity to make a positive difference. Enrich not Exploit, nurturing and protecting the world we live in and the people we live in it with, is a hugely relevant conversation for our young people, so who better to get involved than our pupils whose creative potential is immense. Students are being encouraged to use any media they enjoy, from painting, pencils to photography. “
Entries must be received by 24th March.
Details of how to enter are at: www.thebodyshop.co.uk/content/its‐in‐your‐hands.aspx#streetart
A selection of the shortlisted artwork will be displayed on a website gallery until the winners are announced on 11th April.
For more details on the Commitment, visit www.thebodyshop.com/commitment
PR by Clive Reeves PR Birmingham