To celebrate National Apprenticeship Week this week, an award-winning Birmingham PR consultancy has come forward to reveal how apprentices can be far more beneficial than graduates when growing a business.

Clive Reeves Public Relations, located in the heart of Birmingham’s Colmore Business District, has recently appointed Harry Jenkins as a PR Apprentice and already, the 19-year-old is a fundamental part to the team.

Born and bred in Kings Heath, the talented apprentice, who attended Old Swinford Hospital School in Stourbridge, already had some experience of working in PR - from working as a Social Media and Business Development Manager at an interior design and furniture shop, to tweeting and updating Instagram for Birmingham’s popular street food event Digbeth Dining Club. However, with the help of Clive Reeves PR, Harry is now being given the opportunity to build upon the vital skills and knowledge needed to excel in the public relations sector.

Clive Reeves, managing director at Clive Reeves PR, said: “Skills, talent and aptitude are sometimes far more important than a degree and these elements are easier to develop with an apprentice then a graduate. An apprenticeship allows people to go into the world of work,learning current and real skills that are needed in a workplace right now, as opposed to being shown them in what can be an out-of-touch classroom.

“There is no need for talented teenagers to commit to the financial burden of university to make themselves attractive to employers, if they don’t want to. Training is an essential part of anyone’s career, but putting it in context in the workplace can make the world of work far more attractive.

“Our team is made up of those with and without formal qualifications in what they’re doing now. My own training as an architectural technician does sometimes hold me in good stead, but only for construction clients and in getting quotes for building work done. That irrelevance has been neither help nor hindrance to 35 years in advertising, communications and media.

“I found the allure of working and earning far more appealing than university, even though grants were readily available back then. The thought of student debt fills me with dread, even now as a middle-aged business person. For many, the apprentice route has to be the way to go.

“Harry has been a fantastic addition to our team. From the off he has been writing press releases, contributed ideas in client meetings, assisted on photo shoots and even took a client to a radio broadcast. While the skills he is learning will be fundamental for his career, his vibrant and enthusiastic attitude is also an asset to our team and we’ll be training someone who will eventually know our business and practices inside out.”  

Harry was picked from more than two dozen applicants who applied through the PRCA, the trade association for the public relations sector.

Following a series of interviews and written tests alongside some very talented young individuals, Harry definitely shone and started work at the city centre office alongside the CRPR team earlier this month.

His training will be supported by the PRCA over the following months, where he will learn skills including writing, presenting and people skills.

Harry said: “Despite all my brothers and sisters going to university, for me it wasn’t an appealing option. I thought it would be much more beneficial, and that I would learn far more valuable skills, if I entered the workplace via an apprenticeship instead. Even though I’ve been here less than a month, I’ve already learned some of the basic tools needed to work as a PR consultant.”

To keep updated with Harry and his progress, visit and for more details about a PRCA apprenticeship, visit

PR by Clive Reeves PR Birmingham