The Live + Loud festival at Selfridges Birmingham has been hailed a huge success, chalking up more than 30 incredible events that celebrated the city’s diverse contribution to the music industry.

From a carnival-style party of dancers and musicians to mark Birmingham’s Bhangra heritage to live collaborations between artists, the leading department store hosted a series of special performances over the ten-day event.

Birmingham’s Mike Skinner from The Streets staged Tonga, a three-hour DJ set with Murkage, and other highlights included Les Commandos Percu, which performed Les Interventions Mobiles as part of the Clash of Drums sessions, which snaked through the store and concluded with a pyrotechnic finale on the terrace.

SB.TV, whose YouTube channel has 10 million subscribers, collaborated with Selfridges to create 0121, an art installation/pop-up radio studio, while Beauty and the Beats was an exclusive experience for lovers of Selfridges Beauty Hall with live DJ sets and a live band.

Sam Watts, general manager of Selfridges Birmingham, said: “Our annual Live + Loud event gets better each year. Celebrating Birmingham’s musical heritage was the perfect way to showcase the huge creative talent there is in the city.

“We’re proud to have had incredibly positive feedback from customers, from those who came specially for the events that we staged, and from the artists themselves. We’re already looking forward to surprising, amazing and amusing shoppers with equally exciting plans for next year’s festival.”

PR by Clive Reeves PR in Birmingham