Selfridges Birmingham is celebrating 50 years since the iconic Heinz slogan ‘Beanz Meanz Heinz’ was launched with an exclusive commemorative collection available this week in the Birmingham Selfridges Foodhall.

To mark 50 years, shoppers will be able to purchase the limited edition anniversary cans that feature 50 variations of the ‘Beanz Meanz Heinz’ slogan, originally created by Maurice Drake in 1967.   

Selfridges’ Birmingham General Manager Sam Watts says: “We are so excited to celebrate a great  milestone for such an iconic brand. It is truly amazing to see how an effective and innovative marketing campaign can make such an everlasting impact on society 50 years on and we are truly honoured to be apart of it.”  

The limited edition Beanz Meanz Heinz can has been exclusively designed for Selfridges to showcase the brainz and boldness of the classic campaign. All of the artwork and variations were created in order to illustrate what the slogan means to UK households across the country.

Heinz Beanz spokesperson Francesca Mattiussi says: “Every day, two million people sit down to enjoy Heinz Beanz, whether that’s on toast, with a jacket potato or served alongside other dinner favourites. We wanted to celebrate the 50th anniversary of the advertising slogan ‘Beanz Meanz Heinz’ by offering up some modern twists that people can enjoy.

“We take huge pride in the production of Heinz Beanz, from the laser technology that scrutinises every single bean to the top secret spice recipe we use for the sauce. Maurice Drake’s slogan summed it up perfectly because, when you put that level of care and attention into every single can, only Heinz Beanz will do.”

The anniversary collection will be exclusively available in the Birmingham Selfridges Foodhall this week for £2.

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PR By Clive Reeves PR Birmingham