Celebrate the luck of the Irish with Selfridges Birmingham, which will be turning green on St. Patrick’s Day to mark the occasion.

A popular day in Birmingham’s calendar, with the city’s annual parade always a huge success, Selfridges Birmingham will be getting in on the St Paddy’s craic by turning a vibrant shade of green for a week from Saturday 11th March until the night of Friday 17th March.

This is the third year running the store has turned emerald, however the first time it has been the lucky shade for more than a few days.

Selfridges’ Birmingham General Manager Sam Watts said: “Birmingham has a fantastic Irish community and we can’t wait to join in the St. Patrick’s Day festivities by turning our iconic building green. We wanted to make sure we incorporated both the parade and the day itself, so it seemed right to have the store in green for longer, while also giving our shoppers coming to us through the week, the chance to see the dazzling change for themselves.”

For further information visit www.selfridges.com.

PR by Clive Reeves PR Birmingham