Living up to one of its founding principles (“Everyone is welcome”), Selfridges Birmingham is happily joining in with the city’s Birmingham Gay Pride celebrations on Saturday 27th and Sunday 28th May, in the most more-ish way.

Pride-goers will be able to pop into the Selfridges Birmingham Foodhall to get their hands on a rainbow cupcake for £3 and a slice of rainbow or unicorn cake for £4 and, literally, taste the rainbow.  For those with a bigger appetite or keen to share, the entire large cakes can be yours for £48 and will certainly create a stand out moment at any Pride party.

These colourful creations can be found in the Foodhall and will be the perfect addition to any pride celebration.

Shoppers will also be able to see the escalators inside the iconic store, changing colours to create the symbolic rainbow to striking effect.

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PR by Clive Reeves PR Birmingham