The newly appointed sales director at IVECO dealer Guest Truck and Van (Sherwood Truck and Van) has taken to BBC local radio to defend truckers who are falling victim to unmapped road layout changes in a village in Staffordshire.

Nick Pemberton said on BBC Radio Stoke that even with the best technology, truck drivers can only be guided by the maps available to the satnav system, and that in Norton Bridge, the Staffordshire hamlet, changes to its previously easily navigable straight road haven’t gone online yet.

He told listeners: “Commercial vehicle operators and drivers do not want to cause any problems, they want to get their cargo from A to B as quickly and economically as possible. Getting a vehicle into a position where it causes delay and inconvenience to traffic is usually even more annoying for them than it is for other drivers and residents. This is not the driver’s fault.”

Speaking after the interview he said: “I thought that in this instance someone should speak up on behalf of the professional drivers who had become the unwitting victims of road improvements.

“Truck satnav technology is being constantly developed to take into account routes that are suitable for large and high vehicles. This helps drivers to take the best routes and avoid obstacles such as low bridges and tight turns.

“Sometimes drivers do get themselves into trouble, but luckily it’s not often and it’s up to manufacturers and dealers to come up with built-in or add-on solutions that help prevent small slips in concentration from becoming big disasters.

“Office of Rail and Road statistics show that bridge strikes were down by 4.4% in 2015/16, compared to the previous period. There’s no way of knowing if this is because of new satnav technology or if it’s because of the professional training drivers are undertaking, but either way, it is a step in the right direction.”

Guest Truck and Van and Sherwood Truck and Van is the largest IVECO dealer in the UK and has a network of 13 locations across the Midlands, East Anglia and South Yorkshire.

PR by Clive Reeves PR Birmingham