Move it or Lose it, a fitness business that delivers exercise programmes for the over 60s across the UK, has been commissioned to deliver a falls prevention programme in Birmingham.

The Royal Society for the Prevention of Accidents (RoSPA) and NHS Birmingham South Central Clinical Commissioning Group (BSC CCG) have provided funding for Move it or Lose it to run classes at Northfield Library and West Heath GP Surgery, to help older people improve their strength and balance and reduce the risk of falls.

The project also extends to a further three libraries across Birmingham, where visitors will be able to borrow Move it or Lose it resources to learn more about specialist exercises that can help prevent falls - including an award-winning DVD and book.

“We are delighted to be working alongside RoSPA to deliver the falls prevention project in Birmingham,” said Julie Robinson, founder of Move it or Lose it. “Our aim is to reduce the risk of falls by teaching people simple exercises that can dramatically improve their strength and balance.”

Move it or Lose it offers exercise programmes specifically targeted at older people and those with limited mobility, to encourage them to keep active in later life.

“Our simple and effective exercises really can make a huge difference,” continued Julie. “Falls are unfortunately all too common among older people and can lead to serious injuries and even death.

“If we can help lower that risk, not only will people regain their independence and confidence, we will also save the NHS hundreds of thousands of pounds here in Birmingham alone.”

Zoeta Manning, Network and Commissioning Manager for BSC CCG, added: “Around one in three adults over 65 who live at home will have at least one fall a year. In fact every minute, six people over 65 suffer a fall.

“Falls represent the most frequent and serious type of accident in people aged 65 and over. Furthermore, falls are the main cause of disability and the leading cause of death from injury among people aged over 75 in the UK, yet over a million falls could be prevented by using the right exercises.

“We are delighted to be one of the 10 RoSPA pilot sites for falls prevention. The CCG is focused on preventing people falling in the first place and the Move it and Lose it strength and balance classes provide a fun way to prevent falls using our community libraries.”

Sandra Fitzpatrick MBE, Public Health Project Officer for RoSPA, said: “RoSPA’s Stand Up Stay Up falls prevention programme continues to show that targeted, evidence-based exercises can reduce the risk of falls and prevent people being hospitalised.”

The Move it or Lose it falls prevention classes at Northfield Library and West Heath GP Surgery are free of charge and will run for 12 weeks from Monday 26th March. Anyone wanting to take part can sign up to the waiting list now by emailing or calling 0800 612 7785.

Libraries that stock the book and DVD include: Weoley Castle, Frankley and Kings Norton and anyone who borrows them will receive a voucher to attend a Move it or Lose it community class free of charge.

For more information about Move it or Lose it, including regular class locations and timetables, visit

PR by Clive Reeves PR in Birmingham