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Conference Aston in Birmingham has reaffirmed its commitment to sustainability, as the city prepares for the introduction of the Clean Air Zone (CAZ).

The venue, which is part of Aston University and the city centre’s largest residential conferencing venue, is taking to the road as quietly as possible with the use of Aston University’s electric vehicle, which will comply with the clean air standards.

Anticipating the need to meet tougher environmental targets, Conference Aston’s business development and sales team use the campus BMW i3; an electric car that was acquired for local journeys - and it has already saved the environment from 2,794 grams of CO2.

“We have a number of meetings across the city every month, so having access to an electric vehicle has enabled us to be visibly greener in how we operate and is proving to be an investment that will certainly pay off when the city council introduces the CAZ in a couple of years’ time,” said Paul Bunce, Commercial Manager for Conference Aston.

“As an academic venue we benefit greatly from our partnership with Aston University and this is a prime example of how that partnership enables us to operate more considerately.

“Conference Aston takes sustainability very seriously and that has been evident in it being awarded the TripAdvisor gold GreenLeader award for its commitment to environmentally-friendly practices.”

The venue achieved the GreenLeader award after satisfying TripAdvisor, the travel review company, that it works consistently to reduce its carbon footprint, to introduce greener facilities and to cut waste.

As part of the exacting process, Conference Aston had to complete a comprehensive survey that focused on energy- and water-saving practices; waste processes; purchasing processes; the site; and innovation and education.

Aston University’s electric car can be booked by any member of staff at the university and because it can cover 40 miles per trip, it is ideal for inner city and local trips.

For more information about Conference Aston, visit

Public Relations by Reeves PR agency in Birmingham