Birmingham’s biggest residential conference venue, Conference Aston, is shaping future talent with its first Aston University placement student to assist the sales and marketing team.

Samantha Musgrove, a third year General Business Management student at Aston University, has taken on the role of Sales and Marketing Assistant at the academic venue, with responsibility for market research, internal marketing and social media.

Reporting to Paul Bunce, Conference Aston’s Commercial Manager, Samantha works on a number of high-profile clients, as well as providing marketing support to the venue’s newly appointed independent catering service, Wilson Vale.

Previously Marketing and Social Media Assistant at Desi Blitz, an online Asian lifestyle magazine, completing a placement is compulsory to the 21-year-old’s course, contributing 10% to her final grade.

Speaking of her appointment, Samantha said: “Selecting a university where a placement was compulsory was important to me. The graduate market is a tough place, with some strong competition, and so I felt having relevant full-time work experience on my CV would help me to stand out.

“Conference Aston was a perfect fit for me. Not only did the role involve marketing - which is the area I am most interested in and would like to build my career - but it still involved other parts of the business, making it varied and helping to build my skillset.

“The team here have been incredibly supportive. They regularly ask me how I’m getting on and likewise, I’m not afraid to ask questions or help when needed. I’ve already learned so much that will be beneficial to my studies, as well as my future career.”

Paul Bunce, said: “As an academic venue and the commercial arm of Aston University, we wanted to utilise that relationship and welcome students to develop their skills in the business world. It’s a great way for students to leave with a year’s work experience, with a better understanding of how a business operates, as well as making them better prepared for their final year of studying.

“Student placements are hugely beneficial to us too - by bringing in young, enthusiastic talent, we get a unique opportunity to hear new ideas and see a fresh perspective on our operations. Samantha has been a fantastic addition to our team and her knowledge and skills, especially in areas such as social media, are already proving to be invaluable.”

Samantha will complete her placement in September 2016 and will graduate from Aston University in 2017.

For more information on Conference Aston, please visit:

PR by Clive Reeves PR Birmingham