Families and chocolate lovers are in for a treat this Easter when they visit Selfridges Birmingham, which is hosting an array of egg-stra special offerings to make it a deliciously indulgent event.

For children, there will be an array of free Easter Arts and Crafts events taking place throughout the holiday - and the chance to meet one of their favourite television characters.

Meet Cbeebies’s Bing & Flop -  Children will get the chance to meet and greet their favourite TV stars at Selfridges Birmingham for a fun filled day of selfies. Bing and Flop will also be handing out fun-filled activity packs!

Bing and Flop will be in Selfridges on Friday 30th March. 

Design your own Beanie Boo competition - Children will be invited to design their very own Beanie Boo to be in with a chance to win a selection of prizes.

The Design your own Beanie Boo Competition will take place from Friday, 25th March until Friday, 1st April. 

Easter egg hunt - Go on an adventure around the store in search of six hidden eggs. Participants will receive complimentary Lindt chocolate eggs and bunnies.

The Easter Egg Hunt will take place on Saturday, 26th March. 

Design your own Pennyboard competition - Create your own one-of-a-kind Pennyboard design for your chance to have it made into the real thing.

The Pennyboard competition will take place on Monday, 25th March until Tuesday, 26th March and Friday, 1st April until Saturday, 2nd April. 

Playmobil Colour Me competition - Children will be able to enter a colouring competition, where one lucky winner will win a Playmobil Petting Zoo.

The Playmobil Colour Me Competition will take place from Friday, 1st April until Saturday, 8th April. 

The Easter Arts and Crafts events are free and will be held from 12pm until 6pm on Level One by the children’s department.

Eggs Galore - Top Store Picks:

Undoubtedly the highlight of this year's range of Easter treats in store are The Chocolate Society’s Monochrome range. Made using the finest caramelised Valrhona chocolate, The Chocolate Society's delicious artisan Easter egg is painstakingly cut by hand and detailed with a velvet finish. Accompanied by roasted caramelised hazelnuts coated in a layer of scrumptious milk chocolate and creamy hazelnut gianduja, this makes a delectable Easter treat.

The Chocolate Society’s Blonde, Milk and Dark Monochrome Eggs are £29.99 each.

Exclusive to Selfridges is a special collaboration with award winning chocolatier Al Garnsworthy, who has produced his own stylish milk chocolate easter egg. Adorned with Selfridges’ signature yellow discs, this Easter egg is made from silky smooth milk chocolate and has been made exclusively for Selfridges by the world famous Chocolate Society in Somerset.

Selfridges’ Artisan Milk Chocolate Easter Egg at £39.99 each.

If you are planning your own Easter Egg Hunt at home, there is the perfectly sized Rococo Salted Caramel Seagull’s Eggs at £11.99, or the James Chocolate Barnyard Big Cow Chocolate Egg £12.49 - a quirky and fun way to enjoy your Easter Sunday.

Selfridges James Chocolate Barnyard Big Cow Chocolate Egg at £12.49

Gold Bunny Toy with Chocolate Bunnies 30g at £19.99

Adam Hockney, general manager of Selfridges Birmingham, said “Easter is a wonderful time of the year, and this year we wanted to offer a more edgy, fashionable take on Easter by introducing trend setting designs and new flavours, that almost look too good to eat.”

For more details, visit: www.selfridges.com

PR by Clive Reeves PR Birmingham