Leading British jewellery brand, Monica Vinader, will open a new boutique at Selfridges Birmingham for the first time next month (August).

The new space will be launched on Level 4 in the Jewellery department and will include the brand’s full range of iconic friendship, everyday diamond and vibrant gemstone designs.

The boutique, which will be opening on Monday 15th August, will reflect the brand’s recognisable retail aesthetics and design details, including a brass canopy. A dedicated engraving counter will offer the popular same-day complimentary engraving service, inviting customers to personalise their jewellery purchases with messages, motifs and hand-drawn doodles to create a unique finish.

Monica Vinader, CEO and Founder of the jewellery brand, said: “This is an exciting opportunity for us to extend our highly successful partnership with Selfridges, bringing our brand and personalised shopping experience to customers of Selfridges Birmingham and the surrounding West Midlands region.”

Adam Hockney, general manager of Selfridges Birmingham, said: “The brand is incredibly popular within our London and Manchester stores, so we know it will do very well in our city too. We cannot wait to welcome the Monica Vinader team in a few weeks time and we know our customers will enjoy shopping for the jewellery in store and get it customised too.”

For more information on Selfridges, please visit: www.selfridges.com

R by Clive Reeves PR Birmingham