Marking four hundred years since the death of Shakespeare, Selfridges Birmingham has revealed it is to launch of an extraordinary programme of events to pay homage to the world famous writer and his works.

The iconic city store will be hosting an array of fashion collaborations, ground-breaking live theatre performances, interactive activities for shoppers and the chance to see some of the most interesting artifacts held within Birmingham’s library and museums, believed to be displayed for the first time outside a museum setting.

Running for the month of September, Shakespeare reFASHIONed will open a calendar of events both in and out of store to celebrate local talent, art, fashion and creativity, and the incredible works of the Bard himself for everyone to enjoy.

Shakespeare reFASHIONed has been designed to coincide with the first anniversary of the store’s Live + Loud festival, which last year saw local, and national talent celebrated both in store and within a transformed warehouse space in Digbeth.

This year activity will be focused both in store, and just across the road within the car park, where one floor will be transformed into a contemporary Shakespearean stage, with the boards being trod by some of the most exciting actors working for arts organisations in the West Midlands including mac Birmingham, The Old Rep, Birmingham City University and Birmingham School of Acting.

For the first time ever too, the world-renowned drama school RADA will also be coming to Birmingham to provide workshops and there will be performances from the Hip Hop Shakespeare Company and Creative Black Country in store.

Performances will be live on Level 5 of the Bullring’s Moor Street Car Park between Monday 26th September until Saturday 1st October, with an exclusive VIP performance on Tuesday 27th September.

A costume worn by the actress Dame Judy Dench as Mistress Quickly in the 2006 Royal Shakespeare Company production of The Merry Wives of Windsor, will also be on display alongside a fascinating collection of other RSC costumes which visitors will be able to try on from Monday 5th September in store.

Store manager Adam Hockney said: “We really wanted to bring a new meaning to the term ‘retail-theatre’ and as ever, make it an experience when you come to the store. And with Birmingham being so close to Stratford, we believe this is the perfect place to celebrate the work of our most celebrated playwright. We are incredibly excited about what will be happening in, and out of store, and would like to invite visitors from across the country to come and help us celebrate.”

Tickets for the performances are available online at from Monday 5th September, or visit the store for more details.

PR by Clive Reeves PR Birmingham