Yoga lovers in Birmingham are being invited to take part in a record-breaking mass yoga session outside the iconic Selfridges store later this month to test their core skills.

Keen yoga enthusiasts are being invited to join some of the city’s most respected yogis to take part in Birmingham’s biggest ever Yoga Moment - which is expected to see up to 500 people participate in a light 20 minute session before work.

The complementary event on Tuesday, April 26 at 8am will give shoppers and city workers the chance to say ‘namaste’  before starting their busy day and be part of the attempt to create Birmingham’s largest yoga gathering ever recorded.

From balancing chakras to practicing the Reverse Warrior, Cobra and Sun Salutation, there will be skilled yogi’s from top Birmingham yoga studio called Yoga Sweat, and from Birmingham Metropolitan College (BMETC) on each of the floors outside the stores guiding the lesson for this groundbreaking event.

Each registered participant will also be able to not only feel relaxed and rejuvenated before they start their hectic day, but will also be able to take away a free yoga mat to remember the event, and practice some of the moves at home.

Adam Hockney, general manager of Selfridges said “The Birmingham Yoga Moment will be, we believe, the biggest ever recorded yoga lesson in the city, and perhaps even the West Midlands. We are inviting individuals, businesses and yoga enthusiasts to sign-up and be part of something never before seen. To have the chance to train alongside some of the city’s best yogis and hundreds of other fitness fanatics is also a true once-in-a lifetime experience that cannot be missed.”

Andrea Hassett, Owner of Yoga Sweat in Severn Street, Birmingham, said: "Yoga is for everyone, you just have to find the style that's best for you and you'll never look back. This is why we are really excited to be working alongside Selfridges and their everyBODY project in bringing a mass yoga session to the centre of the city. It’s going to give people of all ages and abilities the chance to give it a go, with some of the top yoga instructors in the city. It doesn’t matter if you are a genuine beginner, or well versed expert, we welcome one and all at Yoga Sweat, and to this incredible event.”

Pre-booking is strongly advised to avoid disappointment on the day.

The event is part of the store’s everyBODY project, which is Selfridges’ third in a series of creative retail projects connected to the celebration of self-expression and body-positivity via, and beyond, retail. In 2014 The Beauty project provided a thought-provoking exploration of the definition of beauty and what it means in our society, and last year Agender challenged existing preconceptions of gender in fashion and retail.

To book your complimentary place, visit: http://www.selfridges.com/GB/en/content/article/everybody-join-mass-yoga-movement

PR by Clive Reeves PR Birmingham

 

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