Cancer Charity knows a million times ‘Every Pound Counts’

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The Birmingham-based Help Harry Help Others cancer charity has reached another milestone in its efforts to help find a cure for brain cancer, by donating its millionth pound to The Brain Tumour Research Group, led by Dr Andrew Peet at the University of Birmingham and Birmingham Children’s Hospital.

A cheque for £17,999 plus a single £1 coin was presented to Dr Peet, making up the million, at the charity’s annual fundraising ball in March.

Georgie Moseley set up the charity to continue the extraordinary efforts of her son Harry, who himself had raised £1.2m during his treatment for a brain tumor. Harry made money from making and selling colourful bracelets which, along with his infectious enthusiasm and positive attitude to his condition, captured the imagination of the public and celebrities across the country, contributing to his fundraising success.

Harry died at the age of 11 but his legacy has continued to grow. Georgie said: “Harry’s determination to help people and to make things better led to the charity we have today, which aims to do three things: Help Cope, Help Care and Help Cure.

“Around 1,550 children are diagnosed with cancer each year in the UK, a quarter of them with brain tumours. Our mission is continue to do what Harry began: to find a cure. But until then we want to make a difference wherever we can.”

Since becoming a registered charity in 2012, Help Harry Help Others has gone from strength to strength. As well as raising £1 million, the organisation now has a dedicated drop in cancer support centre and has even funded new facilities and equipment at Birmingham St Mary’s Hospice, Solihull Hospital and Queen Elizabeth Hospital Birmingham.

Georgie added: “The support given to us by the public has allowed us to provide a variety of the practical and emotional services to more than 1,000 families who find that they never imagined they would need in a time of crisis.

“Our emotional support counselling for patients and their families is one of the most requested services. When people realise they need emotional help they are usually at rock bottom before they visit their GP. From there it can take several weeks before they get seen by a counsellor. With us, a client is listened to the same day they come to see us, and are then fast tracked to their first formal session within days.”

People do not need a GP referral to access the services provided by Help Harry Help Others, they can telephone, find information online or just call in to the cancer centre which supports adults and children affected by any type of cancer during office hours.

PR by Reeves PR agency in Birmingham



Guest and Sherwood to showcase all its services at the Commercial Vehicle Show

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Guest and Sherwood Truck and Van is to showcase its portfolio of brands and services at the Commercial Vehicle (CV) Show, the largest road transport and commercial show in Britain, in April.

In a change to previous years, the company will not have a vehicle display at the show. Instead it will highlight the breadth of its versatility, displaying its wide range of facilities and services for the CV sector, including Partscomm - the company it launched in summer 2018, which provides parts, equipment and accessories for all makes of truck, trailer and light commercial vehicle.

It will also showcase Sentinel Fleet Management, a nationwide fleet management company that offers bespoke maintenance packages and services, including: scheduled event management and planning; non-scheduled event management; driver and operator contact centre; recharge management; workshop liaison; KPI reporting; document storage; fleet compliance and accident management.

Colleagues from all divisions will be on hand to talk to visitors about its new and used IVECO and Fiat Professional vehicle sales; its planned maintenance contracts for all makes of vehicle; vehicle-lining services; Partscomm and its expert bodyshops.

Robert Spittle, Managing Director of Guest and Sherwood Truck and Van, said: “The CV show is one of the highlights on our events calendar because it is the biggest and best in the country.

“It is the ideal opportunity to show the market just how versatile and innovative we are as a group in today’s ever-changing market. Our range of services make us the commercial vehicle specialists whether  you have one van or a fleet of trucks.”

Guest and Sherwood Truck and Van will be on stand 5F90 in Hall 5 at the Commercial Vehicle Show at the Birmingham NEC from April 30 - May 2.

PR by Reeves PR agency in Birmingham



How to make the most of your apprenticeship levy

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By Samantha Brown, Head of Conference Aston, Birmingham

Are you a business paying the apprenticeship levy? If so, are you taking full advantage of the benefits that come with it?

Startling figures, published recently, have demonstrated that few businesses are using the levy to good effect to address the skills shortages within their organisations.

According to the DfE, responding to a Freedom of Information request by City & Guilds, it received an apprenticeships budget of £2.01 billion from the Treasury in 2017/18. However, only £268 million was spent by levy-paying employers on apprentices.

Why are businesses not taking full advantage of the apprenticeship levy funds that are available to them? It might be oversight, a lack of understanding of how the levy works, or simply the fact that some businesses view the levy as a stealth tax.

When you consider that businesses have just 24 months to use their funds for apprenticeships before the money is transferred to HM Treasury, it’s a pity more are not availing themselves of opportunities presented to them.

Here at Conference Aston, we are wholeheartedly embracing the opportunities that being a levy payer brings with 15% of our workforce currently enrolled as apprentices, undertaking high-quality training.

Part of the reason for this we put in place a cast-iron strategy before committing to an apprenticeship programme. This has enabled our learners to be supported through every step of their progression at work and to gain the nationally recognised qualifications they need for a successful career in their chosen hospitality sector.

We have four members of staff on front-of-house management apprenticeships, working towards their NVQ qualifications at Levels 2, 3 and 4 - the latter of which is equivalent to a Higher National Certificate, attained after the first year at university.

One of our chefs, Rafael Soldardo, is halfway through his 18-month catering apprenticeship, which he began after demonstrating a passion for cooking a few months after joining us as a kitchen porter, and we’re also supporting him to improve his English language skills. Having moved up through the ranks, he is now responsible for producing our fresh, seasonal and evolving salad offering, as well as creating our delicious sauces - both of which are helping him to massively advance his skills.

We also use the levy to up-skill our existing team members - something that many businesses do not realise they can do with levy funds. We consider training a fundamental part of the venue’s  development - not only does it help individual team members broaden their skill sets, it improves our offering too.

Our team has completed a range of courses, including ILM (Institute of Leadership & Management) leadership development, coaching skills and mental health awareness.

We place an emphasis on workplace training and are committed to providing good-quality apprenticeship training. It is a solid way of future-proofing our staff, providing them with the skills they need in what is a competitive industry. It also demonstrates that we care for our team.

For more information about Conference Aston, visit

PR by Reeves PR agency in Birmingham



Park Regis Birmingham launches the city’s largest-capacity, highest wedding venue

Happy couples wanting to tie the knot can now take their love to new heights, as Park Regis, the four-star Birmingham city centre hotel, now offers wedding packages in its exclusive 16th floor Sky Gallery.

The premium destination, which boasts 360° views across the city and floor-to-ceiling windows, can accommodate up to 250 guests, making the deluxe hotel the only venue in the city that combines  stunning views and the ability to entertain so many visitors.

The new wedding venue, which has its own dedicated ground-floor entrance, complements the hotel’s fabulous Sky Loft, which can accommodate up to 100 wedding guests and has already played host to 11 weddings since it was launched in June last year.

Mark Payne, General Manager, said: “When we refurbished the 16th floor, we knew that the Sky Gallery would be a superb wedding space and now, to meet demand from couples who want to celebrate their marriage in front of 250 family and friends, we have a licence to conduct ceremonies.

“It’s a stunning space for any elegant celebration or event, so adding weddings to that plan was inevitable.”

Park Regis Birmingham, which has 253 deluxe rooms, undertook an extensive £1 million refurbishment of the 16th floor last year, opening in June. The floor was completely remodelled to offer an exclusive events space.

Guests attending weddings on Level 16 enjoy their own dedicated ground-floor entrance, enabling them to check in and drop off bags, if they are staying overnight, before going straight to their event.

For more details about the wedding packages at Park Regis Birmingham, visit:

PR by Reeves PR agency in Birmingham



Revolution Racehire launched in Sports Prototype Cup

Many headlines have already been written about the Revolution's visually spectacular, high-downforce body, and the technology used in creating a carbon-tub that is both energy and time-efficient in its production.

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Much has already been said about this being the first sports racer with a carbon tub that has a sub-£100k price tag, but perhaps less so about the class-leading safety, the quality of the components and the fit and finish, or the technology available to the driver via a bespoke steering wheel that allows the driver to control every aspect of car’s operation, while being able to monitor all performance parameters from the easy-to-read central screen.

The driver is the heart of this car, from the initial concept The Revolution was designed to deliver a driving and ownership experience like no other.  From intuitive and user-friendly handling, to long service life and detailed data acquisition, this car delivers value in all definitions of the word.

Extensive testing in both the UK and Portugal has continued all through the winter, where the car has met every criteria set by the development team. 

Every component has now endured well over 5,000 miles of testing in all conditions, ensuring confidence in reliability and performance.

The Revolution UK Trophy will run alongside the BARC Radical SR3 Trophy in the Sports Prototype Cup. 

Revolution Specification

  • Full Carbon monocoque

  • Carbon crashbox, diffusers & floor

  • 3.7l V6 with dry sump

  • Custom transmission with multi-plate differential 

  • Double-wishbone suspension, 3-way adjustable dampers

  • Bespoke F1-style steering wheel with integrated multi-function dash-display

  • Paddle-shift gear-change

  • 280mm floating discs / 4-pot calipers

  • 15” front & 16” rear wheels

  • Standard Car Price:  £ 98,650

Production began at the end of February and customer tests are available.

Test drivers Rob Wheldon and James Abbott reported themselves excited about how the car drives so early in its life.  The target performances were easily reached and both drivers were impressed by the car’s balance & ease of driving, the smoothness of the motor, chassis stability and lack of vibration.  The early reliability bodes well for the promised longevity of components with low running costs.

Race Hire Programme Launched

Hire drives are exclusively available for the UK Sports Prototype Cup in 2019, which begins at Silverstone on 27th April. Cars can be hired from top championship teams to allow you to try The Revolution before buying.  For more details, please contact Revolution directly. 

PR by Pitbox91 and Reeves PR in Birmingham




  • A record number of teams choose Dunlop for World Championship MXGP

  • Dunlop ready for the season opener in Argentina this weekend

  • Husqvarna and Standing Construct KTM make the switch to Dunlop

This weekend, the 2019 FIM MXGP World Championship begins in Patagonia, Argentina, dropping the gate to a 19-round tour of some of the globe’s most spectacular motorsport venues.

The intense MXGP season climaxes in Hong Kong on September 22nd, but there’s no rest for the teams, for just a week later the ‘Olympics of Motocross’ takes place at the Netherland’s temple of speed - Assen.

Dunlop Geomax tyres have been used to win top class MXGPs in every one of the last five years. For 2019, Dunlop has increased its investment in MXGP by accelerating development of its range and attracting new top-level teams to switch tyre supplier.

After extensive testing, the Rockstar Energy Husqvarna Factory Racing MXGP team decided to change to Dunlop’s innovative Geomax tyre range and signed a three-year partnership. At the same time, Standing Construct KTM announced a switch to Dunlop for the 2019 season. With loyal Dunlop partners Monster Energy Kawasaki Racing Team and Wilvo Yamaha continuing their tyre partnerships in the MXGP class, it means that Dunlop has its strongest top-level line up in modern motocross history. Other MXGP teams choosing Dunlop include JWR Yamaha and Scandinavian Racing Sports in a class that features three tyre companies battling for honours.

Dunlop Motorsport Manager, Wim van Achter, is proud of the growth in Dunlop use in top-level motocross: “ Both Rockstar Energy Husqvarna Factory Racing and Standing Construct KTM tested Dunlop tyres on various forms of terrain before choosing to make the change. It is a strong validation of our latest Dunlop Geomax range, including the versatile multi-terrain MX33.”

The ‘tyre war’ in MX2 is even more intense. Five tyre companies are represented and the Dunlop teams include Kemea Yamaha, Team Diga Procross, Bike It DRT Kawasaki, Hitachi KTM, REVO Husqvarna and Yamaha SM Action.

PR by Reeves PR and Pitbox91 in Birmingham



Why hotels should use good social media to attract millennial guests

By Mark Payne, General Manager for Park Regis Birmingham

The growth of social media has had a huge impact on people’s lives: from keeping in touch with friends and family to playing a key role in business development. It touches most of us daily and its influence shows no sign of slowing down.

According to We Are Social’s 2018 Global Digital report, social media users stood at 3.196 billion - up 13% year on year - while the number of mobile phone users rose 4% year on year to 5.135 billion. The number of internet users globally was more than four billion - with more than a quarter of a billion going online for the first time in 2017.

These numbers are only going one way, so it’s no surprise that businesses are clamouring to have an online presence, finding new and innovative ways to reach ever-increasing audiences across the world.

There is no doubt that investing in good social media is vital for the hospitality sector. Being able to communicate instantly with guests - and potential customers - via Twitter, Instagram, Facebook and LinkedIn is a powerful marketing tool. Especially for the millennial generation.

This is borne out by a survey carried out by furniture company Knightsbridge, which showed that 83% of millennials have booked a hotel because they have seen images from someone they follow on social media. Not only that - 73% admit they check out a hotel’s social media feed before booking and - just as importantly - a third is unlikely to follow through on a booking if the hotel has no social media presence.

Most of us in the hospitality sector would agree that word-of-mouth recommendations are a key driver for success and social media enhances this a thousand times - the Knightsbridge survey confirms why, with 76% of respondents in its survey saying they will share images of a hotel they are staying in with friends, family and followers.

Planning a social media strategy is crucial. It is important to agree consistent messaging and tone, to organise good quality images and innovative video that set you apart from your competitors.

It’s more than that, though; it’s about management reputation. While AI bots have their place online, consumers like the human touch - monitoring chats, entering into friendly discussions and managing any pinch points in a timely and professional way are all part of the customer experience.

Of course - all of this effort will be wasted if you don’t also take care of the basics. Posting fun social media posts and providing excellent WiFi so that your guests can upload stunning, Instagram photos of your interiors and dining options are all well and good - but the service you provide when your guests arrive at your hotel still has to be top notch. It gives them a reason to talk about you - and to keep coming back.

PR by Reeves PR agency in Birmingham



MPs invited to see impact of healthy fruit scheme for KS1 children

A leading supplier for a fruit and vegetable scheme in English schools is hosting an event at the Houses of Parliament to highlight the importance of providing youngsters with healthy fresh food mid morning.

Minor, Weir and Willis Ltd (MWW) has been a supplier of the School Fruit and Vegetable Scheme (SFVS), which provides a Government-funded piece of fruit or vegetable each day to all Key Stage 1 (four to six year-old) children in state-funded English primary schools, since it was launched in 2002.

Each school year, the programme delivers in excess of 400 million pieces of fresh fruit and vegetables to more than 2.3 million children in 16,600 schools.

MWW is hosting an event for MPs in the Houses of Parliament on Thursday 28th February, to raise awareness of the SFVS and its achievements .

Mark Driver, Public Sector Lead at the Birmingham-based supplier, said the Government-funded programme has proven invaluable in helping children to develop healthy eating habits from an early age.

“For many youngsters, the SFVS produce may be the only fresh fruit or vegetables they eat in a day,” he said. “The scheme provides children with a healthy, mid-morning boost and it also offers a great opportunity for them to try new foods with their classmates, which in itself is a valuable social occasion.

“When visiting the schools it’s clear to see that the children genuinely look forward to receiving their piece of fruit or veg - especially because they get to try such a broad mix of produce as the seasons change.”

MWW hosts classroom workshops with pupils at its partner schools to educate them about the benefits of healthy eating and to introduce new fruit and vegetables into their diet.

“Over the years we’ve worked with several MPs to raise awareness of the scheme, with a number of them coming along to our workshops to see the difference fresh produce makes to the pupils,” continued Mark.

“We wanted to host this special event in the Houses of Parliament to update them on the scheme’s ongoing success and the fantastic impact it is having on the health and wellbeing of children in England.

“We’re looking forward to talking to a wide range of MPs from across the country about the work we are doing for the SFVS.”

For more information about the programme visit MWW’s school portal:

PR by Reeves PR agency



Countdown - two months until Silverstone


Silverstone Grand Prix Circuit hosts our inaugural double-header for the BARC Radical SR3 Trophy and Revolution UK Trophy on Saturday April 27th. It's time to start planning to get on the grid at one of the world's most famous circuits.

BARC Radical SR3 Trophy

We've had strong interest from Radical SR3 owners, and following consultation sessions with teams and drivers we have now finalised the technical and sporting regulations. We've also created an innovative two-tier entry fee structure for Radical SR3 Trophy competitors. The 'Premium All-Inclusive' package includes discounted hospitality, eligibility for the Sunoco 240 Challenge and B.R.M. Speed Award and personalised video content from the experts at The Big R social media agency. The 'Just Race' package gives a simple, no-frills option for drivers prioritising our generous track time over the premium promotional benefits.

Revolution UK Trophy

The Revolution has completed a successful 2000km endurance test in Portimao. Following on from UK testing through November and December, the Revolution development team relocated to southern Portugal ensuring the exhaustive, high-quality testing could continue throughout the worst of the winter months ahead of delivery to customers for the 2019 season.

“We brought a number of updates here following our UK testing, and all of them gave us more performance,” said test driver James Abbott (pictured below) after the test. “Portimao is a tough test for any car, particularly the high-speed stuff and the car performed brilliantly. It’s got the speed and just as importantly the balance and driveability we were after.”

Early Bird Discount Offers - save up to £620

There's a discounted offer to save up to £55 on your Silverstone double-header if you enter before February 26th. Full season entrants can also benefit from savings of up to £620 when committing to all the UK races with our March early entry offer.

Regulations, Cup brochure and entry forms can be found here:

PR by Reeves PR and Pitbox91 in Birmingham



Inta shortlisted for eight years running in prestigious industry awards

Leading Staffordshire manufacturer Inta has been shortlisted for a prestigious industry award for the eighth year running.

Hixon-based Inta, which manufactures heating, plumbing and bathroom products, is a finalist in the prestigious Heating & Ventilation News Awards 2018, which celebrate excellence and innovation across the building services industry.

It has been shortlisted in the HVAC (heating, ventilation and air conditioning) Product of the Year - Heating Peripherals category for its Inta X-Mag filter system, which was introduced at the Ecobuild show last spring to huge interest from the plumbing and heating sectors.

The product is an all-in-one magnetic filter system that is specifically designed for plant room installations where space is limited but easy accessibility is required, as well as for locations where heating systems must be kept as clean and efficient as possible.

Stuart Gizzi, Director at Inta, which is one of Staffordshire’s fastest-growing businesses, said: “Industry response to our Inta X-Mag system has been hugely positive, demonstrating that our innovative products are helping to make a real difference to plumbing and heating installers.

“Being named as a finalist in the H&V News Awards for the eighth year is testament to the quality of the products we manufacture and we’re very proud to have been recognised once again.”

Inta won a H&V News Award in 2010 for its IntaSol product, which enables solar-heated, unvented hot water cylinders to be linked with a combi boiler. Since 2012, the firm has been shortlisted every year across a variety of categories, reflecting its significant investment into product development.

This year’s winners will be announced at an awards ceremony at Grosvenor House, London, on Thursday, April 25.

Based at Airfield Industrial Estate in Hixon, Inta is the UK’s leading manufacturer of anti-scald bathroom products and a major supplier to the heating and plumbing industries. The company was named as one of Staffordshire’s top 50 fastest growing businesses in the Staffordshire Growth Barometer 2017.

For more information about Inta visit

PR by Reeves PR agency in Birmingham