Aston University
We helped raise the profile of Aston Business School’s top academics through proactively generating high profile broadcast and print media coverage.
The objective – to raise awareness of Aston Business School, a top business school, both nationally and internationally
The solution – a programme of targeted expert opinion on topical subjects, proactively generating opportunities based on current news agenda and new research from the faculty’s academics
Our difference – personal interviews undertaken with each key academic to build individual profiles of expertise and areas of interest combined with media contacts to deliver expert presence on issues of the day
The result – coverage achieved on CNBC, BBC World, BBC World Service, Financial Times, regional press and broadcast
