Dunlop Motorsport
We help Dunlop Motorsport tell the story of its proud regional heritage as well as the latest innovations from its Birmingham technical centre which are driving the motorsport industry forward.
The objective – to promote the “made in Birmingham” link regionally for the launch of the 2011 Dunlop MSA British Touring Car Championship – marrying sport with manufacturing
The solution – two separate media opportunities, one at the Dunlop Motorsport factory to cover manufacturing and one at Silverstone to capture the excitement of the racing
Our difference – extensive knowledge of the brand meant we were able to brief new brand manager Andy Marfleet on his first day in the job to act as a confident and on-message media spokesperson
The result – coverage on ITV Anglia, ITV Central and five regional radio stations – BRMB, Beacon Wolverhampton, Beacon Shropshire, Mercia and Wyvern
