Goodyear Dunlop Corporate
We turned a question by Gisela Stuart MP in the House of Commons into a regional broadcast news story within the 24 hour news cycle – even correcting the Minister for Transport in the process.
The objective – to secure media coverage on the issues surrounding cold weather tyres
The solution – capitalising on a question in the House of Commons by Gisela Stuart MP which name-checked Goodyear’s cold weather tyres
Our difference – strong established relationship with BBC science correspondent led to a story being aired within hours of being pitched
The result – interview with recently appointed UK MD George Rietbergen which included multiple key messages regarding Goodyear Dunlop’s cold weather tyre proposition; also fulfilled other target criteria of improving George’s visibility in the region
