Goodyear Europe

Services: PR, Photography, Video, Crisis Management

What we did: We created and managed a campaign to highlight the introduction of EU tyre labelling legislation, engaging an artist to tour nine European countries in four days - ending at the EU Parliament in Brussels - to create a unique piece of art. The Goodyear-commissioned artwork, which was created using 20 toy cars and more than 100 tyres, was framed and presented to the European Parliament by Goodyear.