A leading supplier for a fruit and vegetable scheme in English schools is hosting an event at the Houses of Parliament to highlight the importance of providing youngsters with healthy fresh food mid morning.
Minor, Weir and Willis Ltd (MWW) has been a supplier of the School Fruit and Vegetable Scheme (SFVS), which provides a Government-funded piece of fruit or vegetable each day to all Key Stage 1 (four to six year-old) children in state-funded English primary schools, since it was launched in 2002.
Each school year, the programme delivers in excess of 400 million pieces of fresh fruit and vegetables to more than 2.3 million children in 16,600 schools.
MWW is hosting an event for MPs in the Houses of Parliament on Thursday 28th February, to raise awareness of the SFVS and its achievements .
Mark Driver, Public Sector Lead at the Birmingham-based supplier, said the Government-funded programme has proven invaluable in helping children to develop healthy eating habits from an early age.
“For many youngsters, the SFVS produce may be the only fresh fruit or vegetables they eat in a day,” he said. “The scheme provides children with a healthy, mid-morning boost and it also offers a great opportunity for them to try new foods with their classmates, which in itself is a valuable social occasion.
“When visiting the schools it’s clear to see that the children genuinely look forward to receiving their piece of fruit or veg - especially because they get to try such a broad mix of produce as the seasons change.”
MWW hosts classroom workshops with pupils at its partner schools to educate them about the benefits of healthy eating and to introduce new fruit and vegetables into their diet.
“Over the years we’ve worked with several MPs to raise awareness of the scheme, with a number of them coming along to our workshops to see the difference fresh produce makes to the pupils,” continued Mark.
“We wanted to host this special event in the Houses of Parliament to update them on the scheme’s ongoing success and the fantastic impact it is having on the health and wellbeing of children in England.
“We’re looking forward to talking to a wide range of MPs from across the country about the work we are doing for the SFVS.”
For more information about the programme visit MWW’s school portal: www.kidsfruit.org
PR by Reeves Public Relations agency in Birmingham and Newcastle